Marketing Automation
Automate marketing, sales and support with tens of modules letting you create even most complex paths.
What is Marketing Automation?
Find and engage the right customers. Help them learn what they want to know about your products as they begin their journey. Learn about search marketing, landing pages, web personalization, forms, social media, and behavior tracking.
Know everything you need about each of your visitors and store this information in their own, separate profiles.
Value of Marketing Automation
Use the information you have about your visitors to send segmented email campaigns about the process.
Action Templates
Save time using tens of existing templates for oftenly used form and it's automations.
Automation Logs
See who and when have reached each of the steps used in your automation path.
Marketing Automation & Inbound Marketing
Use marketing automation to identify hot leads and email your sales team telling them to follow up. Nurture and contact leads at the opportune time to maximize conversions and boost your product sales.
Get a Free Marketing Automation Guide
With SaaSpot long list of integrations, it’s easy to automate interactions between SaaSpot and the other apps in your marketing toolbox. Whether it’s registering a lead for your SaaSpot webinar or sending an internal message to your sales team on Slack, SaaSpot makes it simple to set up any integration.
Common Features
With marketing automation, you can reach out to the right person, with the right message, when they are ready instead of trying to reach everyone.
Good Marketing Automation
Marketing automation simply describes the use of web services or software to streamline a variety of marketing duties across a variety of channels. For example, marketing automation uses analytics to help track campaign performance, segment audiences, schedule posts, and more.
Bad Marketing Automation
Anytime a market experiences remarkable success, there are growing pains. I have just covered several reasons why marketing automation is such a powerful tool, but it is precisely that wide breadth of capabilities that can cause problems in terms of strategy alignment and overall scope.
Maximize Success
A quick glance at how working with visitor tracking looks like in practice.
Strategy
Communication in SaaSpot happens in channels, organized by project, topic, team, or whatever makes sense for you.
Personalization
Conversations in SaaSpot are searchable by everyone, so you can tap into company knowledge and find information.
Adapting
SaaSpot works with the tools and services you already use every day. Pipe in information or take action without leaving SaaSpot.
Free Resources
Get a free resources into some of the amazing things that happen behind the scenes at SaaSpot.
Frequently Asked Questions
The idea is to keep the answers short so that people find info quickly.
Marketing and sales teams face many of the same challenges on a day-to-day basis. Here are a few examples of common challenges these teams face — and how to solve them with marketing automation.
Epic event marketing is a free marketing plan given when signing up for SimplyCast. Everyone who signs up is placed on the Epic Free Marketing plan and gets 5,000 online RSVP sends every month.
Both marketing and sales teams use marketing automation. Although this technology brings the two together, marketing and sales teams actually use marketing automation in different ways.
Primarily, companies should use marketing automation to find and nurture leads, close more deals, and maximize ROI. But marketing automation is important for a number of other related reasons as well.
Marketing automation and inbound marketing are not mutually exclusive; instead, marketing automation enhances your inbound marketing strategy. They are two pieces of the same puzzle that work in tandem.